As the graphic design board member for Music Industry Creatives, I was tasked with creating a cohesive design and brand identity to create a consistent image for the club. I had to walk the line of designing a style that was both sleek and clean to maintain a professional look, while keeping some edge and coolness to attract students to participate and join the events that we host. I chose bright color palettes along with bold graphic elements, used with simple typefaces to create a consistent look that would serve these purposes.